This essay follows up the 7 ways series-guides. Now this one is oriented with the client in mind. What a client wants is our command and for that “thing” that he pays for it has to be nice, and to control that is this guide. As always the designer is the looser, this information is helpful when we need to ask for a logo.
7 ways to ask a designer for a nice logo
For: clients mainly but designers with attitude will found this handy.
1.- Ask for a beautiful, striking, shining, brilliantly solved ( this last bit is mine), and full of colour and metallic inks, and don’t forget a nice big font for the name. Show images that represent what we want to copy achieve. Always came up with stupid and happy shining adjectives. Our brand, our credo, even small 2 people-family-bakery have branding in mind.
Quote to start doing he job: “So we want it very pretty and nice, and beautiful, and catchy, I bought some inspiration for you… did I say that has be done by tomorrow…”
2.- Ask for a nice price, a logo is not a fully tangible object remember and believe that with all your convictions… then, it should be cheaper than a sticker, of course is just a little drawing with text.
Quote to emphasise the cheaper price: “ In fact I’m sending this job to you because I don’t have time to draw it, it is very easy to do man.”
3.- As the bastard designer keeps saying that we need to pay him something more that 10 bucks for such a small draw, you have to agree on that. But next day e-mail him asking for business cards, notes, paper, envelopes, screen-savers, badges, mugs, t-shirts, ties, ipod skins, and wallpapers…for the office, with the logo, all at the same price. So your money is still well spent invest.
Quote to justify that.- “ Since you are doing the logo, why don’t you design the rest of the enterprise material, with your new logo, once you draw it it will not take you long, we just need this….”
4.- Criticise!!! As only took your designer 24 hours to draw that, and don’t even look like your inspirational works, criticise the bastard. Besides that he use a very expensive computer, and seems to enjoy his work sometimes.
Quote to keep up the good work (replace the blanks with whatever you feel randomly): “Look…. I like it, but why don’t we try to put more emphasis in ____, so try to move the ___ scheme into a ____, and try to tilt the ______ to achieve ____, and why don’t we ____ and change the _____ into _____ ”.
5.- When the changes are done, came up with brilliant ideas that remark that you are not a completely idiot in design, and it’s even your hobby!!! to prove that is your couch that is full of nonsense fashion catalogues of lingerie, cosmetics, and a couple of original CD’s of some pop star. Your ideas are always welcome and as you are the owner of the company and you know the problematic from the inside, so he have to listen to you.
Quote to made some changes: “Well why don’t you put some of ___ there. Oohh beautiful, I told you I know about design, I can be designer, but have no time.”
-For some reason this change is like a shitty draft you did last night, so ugly that you are embarrassed from now on to tell people that the logo is your work-
6.- Ready to Finnish the work. Not quite yet.
When your designer call you saying that the CD is burn with the artwork and ready to fly, just say “ Well we need to talk in person”, set up a meeting and then delay it, and end up saying in an e-mail that the management of the institution decided to change domain, e-mails and telephones, add the LTD. at the end of the name of the brand and the TM besides the logo, so screw that CD with the branded paper, business cards, mugs, t-shirts, wallpapers, and that thing… a the logo and move your ass -as an e-mail joke of course- and re do it, because the printer is waiting on Monday first thing.
Tip: try to sent this e-mail heavily hangover on a Sunday lunch time.
Quote for redesign the name and brands in a spark of geniality: “ Well, last night at the bar I meet my old friend from school that runs an alike company… like me!!! and after a drinks he suggest me those changes, and he’s very clever, we should listen to that is like a free consultancy”
7.- Well probably this lazy ass pseudo/creative copy cat designer might need more work, so you kind guy just after the CD is finally burn and delivered say:
“Hey man good news, thanks for the design, is cool, the check I will sent it to you soonish, but in the meanwhile I gave your e-mail to my old friend that I meet in the bar, so you will have another logo, and that guy knows a lot about design… more than me.”
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